All About… Veronica Beard in Highland Park

Two Women, Same Name, One Brand

A Photo Blog

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This is my first fashion related post on About Last Night, Dallas. I am so excited to start incorporating and featuring businesses in the fashion industry.

This past fall, I came across an event for the official grand opening for a new shop in Highland Park Village, Veronica Beard. Not only did I fall in love with everything about the store, but the story behind the brand as well.

The brand, Veronica Beard, was created by two sisters-in-law, Veronica Miele Beard and Veronica Swanson Beard. One having experience in finance and the other in fashion, the two girl bosses went down the path of entrepreneurship. Veronica and Veronica say that they relate to their customers because “[they] are [their] customer.”

Following their launch in 2010, Veronica Beard now has many independent shops, are offered in stores around the United States, internationally, as well as online. After learning about the history of the Dallas location from the Highland Park store manager, she also let me in on another fact about the company. Every Veronica Beard store’s decor is inspired by the state/region it’s located. You’ll notice many Southern touches and luxurious accents that tap into the Texas and Highland Park demographic. While staying true to the Veronica Beard aesthetic.

In order to keep the store fresh and pieces up-to-date, the team strives to keep a constant rotation of collections every season. Veronica Beard is currently having a 70% off final sale AND free shipping in the USA on their website. The prices range more on $$-$$$ side, however, the store is a beautiful place to stop by and window shop.

Check out my experience below and the beautiful Veronica Beard shop in the Highland Park Village. 

• What is featured in my photos are from the fall and many are listed as 70% off in the link above! Visit the shop to discover their winter collection. •


Veronica Beard - Highland Park Village

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Veronica Beard - Highland Park Village

Veronica Beard - Highland Park Village

Veronica Beard - Highland Park Village

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Veronica Beard - Highland Park Village

Veronica Beard - Highland Park Village

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Veronica Beard - Highland Park Village

Veronica Beard - Highland Park Village

Veronica Beard - Highland Park Village

Veronica Beard - Highland Park Village

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Veronica Beard - Highland Park Village

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Veronica Beard - Highland Park Village

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Veronica Beard - Highland Park Village

Veronica Beard - Highland Park Village

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Veronica Beard - Highland Park Village

Veronica Beard - Highland Park Village

Veronica Beard - Highland Park Village

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